Needless to say, I don't like the new Boots ad suggesting that a jam making kit and course is a boring present compared to some of their products so I have written to their press office, copied below.
"I want to register with you my opinion of the new series of ads, in particular the one featuring the jam making kit and course.
Whilst I have a sense of humour and 'get' the point of this series , nevertheless you clearly have no idea that jam making is the new 'cool' thing, especially amongst the younger age groups. There has been a huge explosion of interest in the last 18 months, a natural progression from the popularity in cooking generally and the enormous demand for allotments.
I feel that we have the last laugh, however, as you have probably alienated more people by this cheap jibe at what you portray to be a middle aged, boring demographic. As the foremost retailer of jam jars and jam making equipment in the UK, we are well placed to know and understand the market and if the position were reversed and we were advertising our products against yours in a similar way, I am certain that you would have plenty to say about it.
Rosemary Jameson
Director, Jam Jar Shop "
If you have an opinion then write to them too at bootspressoffice@lexispr.com
Saturday, 13 November 2010
Wednesday, 3 November 2010
Pumpkin Chutney recipe
Well, halloween's over and there are still lots of pumpkins around so what to do with them I hear you say! How about giving pumpkin chutney a try?
What you will need:
2lbs (900g) of pumpkin, peeled and chopped
1 lb (450g) tomatoes, peeled and chopped
2 cloves garlic, chopped
1 pint (570ml) white vinegar
1 1/2 teaspoons allspice berries
1 1/2 teaspoons white peppercorns
1 lb (450g) onion, peeled and sliced
1 1/2 lbs (675g) brown sugar
1 1/2 tablespoons salt
1 1/2 teaspoons ground ginger
1 1/2 teaspoons of black peppercorns
So once you have everything you need and have done your chopping, put the pumpkin in a pan and cover with the vinegar then add the onion, tomatoes and garlic.
Crush the peppercorns and spices together and add to the pan, give it all a good stir and leave it for an hour.
Once the hour is up, add the sugar salt and ginger and slowly bring to the boil.
Simmer for about 45 minutes, giving the occassional stir and keep an eye on the consistency as you don't want a jam like consistency.
Once simmering has finished, allow to cool then add to your sterilised jars ( we recommend a glass preserving jar) http://www.jamjarshop.com/shop/department.asp?catid=9 then store for Christmas and enjoy with cheese and cold meet.
There are variations on the pumpkin chutney recipe including, sweet, pumpkin and apple or spicey, all worth a try.
What you will need:
2lbs (900g) of pumpkin, peeled and chopped
1 lb (450g) tomatoes, peeled and chopped
2 cloves garlic, chopped
1 pint (570ml) white vinegar
1 1/2 teaspoons allspice berries
1 1/2 teaspoons white peppercorns
1 lb (450g) onion, peeled and sliced
1 1/2 lbs (675g) brown sugar
1 1/2 tablespoons salt
1 1/2 teaspoons ground ginger
1 1/2 teaspoons of black peppercorns
So once you have everything you need and have done your chopping, put the pumpkin in a pan and cover with the vinegar then add the onion, tomatoes and garlic.
Crush the peppercorns and spices together and add to the pan, give it all a good stir and leave it for an hour.
Once the hour is up, add the sugar salt and ginger and slowly bring to the boil.
Simmer for about 45 minutes, giving the occassional stir and keep an eye on the consistency as you don't want a jam like consistency.
Once simmering has finished, allow to cool then add to your sterilised jars ( we recommend a glass preserving jar) http://www.jamjarshop.com/shop/department.asp?catid=9 then store for Christmas and enjoy with cheese and cold meet.
There are variations on the pumpkin chutney recipe including, sweet, pumpkin and apple or spicey, all worth a try.
Subscribe to:
Posts (Atom)